Our sales program begins with strong leadership, starting with the involvement of the general manager and a well-trained director of sales. To produce result driven marketing plans, we analyze demand in the market, assess the competition, review prior year results, and market segment mix. Based on this analysis, the sales team follows an ideal selling schedule to meet requirements of their productivity in both transient and group sales. Our corporate team remains involved throughout by providing guidance to secure additional accounts and achieve revenue objectives. We evaluate brand contributions, bookings from all channels, National and local accounts, and assess the overall booking trends.
Our revenue program focuses on forecasting demand, optimizing guest room pricing, controlling availability, and allocating inventory. To drive revenue, we formulate strategies in which we review pick-up-pace trends, contributions from all channels, online sales, brand bookings, segment mix production, brand marketing, e-commerce programs, and local sales activities. Based on these parameters, strategies may include modifying sell strategies, re-setting rate, inventory management, house policy, length of stay and or inventory restrictions if necessary.